It’s an exciting time to be in commercial real estate. Emerging technologies that leverage data, analytics and insights are beginning to transform the industry. In fact, now is a great time to be adopting the latest evolution of machine learning and AI, since it has already been battle-tested by other industries.
Investors, landlords, and operators are listening to their tenants, who have long ago embraced technology in an on-demand world. Tenants are ready for a better building experience, like that provided by apps such as HqO, which act as the remote control to your building. Occupiers also increasingly want to start the journey for a new office space online.
Brokers have a role to play
That doesn’t mean we want to cut brokers out of the process – quite the opposite. We invested in a company called Hubble that serves as a digital platform to find and list flexible office space in London and Manchester, where we have a commercial agreement in place to share leads of a certain size with the JLL Flex Office team, and vice versa. This allows both sides to focus on what they are good at, and deliver great spaces to their clients on more flexible terms, better suited to the changing needs of businesses.
Investors are also looking for more ways to incorporate data and analytics into their short- and long-term investment decisions. Start-up AI and machine learning firms are addressing this demand by leveraging technology to increase the quantity and quality of commercial data inputs while automating analysis of data to provide deep insights. For example, JLL Spark invested in Dealpath, a deal management platform that helps investors make better decisions and learn from their historical transactions. It is not always easy to abandon the spreadsheets of yesterday, but once they do, many investors realise they have a real strategic advantage by weaponising their data and insights.
Being able to quickly analyse data to help drive investor decisions is leading to more informed decisions and faster processes. Within this realm, another portfolio company based in London, Orbital Witness, is using data from satellite imagery to accelerate the traditionally time-consuming and opaque legal due diligence process. By flagging potential problems early in the process, Orbital Witness is enabling investors to make more informed decisions about a property earlier on.
The ability to gather and quickly analyse data is also creating a shift in tenant expectations. For example, the planning standard of 125 to 225 sq ft per person in the professional workplace is being challenged based on new insights related to actual utilisation. VergeSense, a space utilisation firm recently deployed its planning tool in a pilot at JLL offices in the UK. It installed more than 1,000 sensors across 140,000 sq ft.
In a matter of weeks, JLL had a dashboard showing actual space utilisation trends and unexpected insights. The team plans to connect VergeSense insights with other environmental sensor data to get a holistic understanding of their facilities to better serve those who occupy it.
Driving sustainability
Sustainability is also a key driver of technology, and one that real estate is eager to embrace to increase net operating income while decreasing the impact of our real estate footprint on the environment.
The International Energy Agency attributes the fastest growing use of energy in buildings to air conditioning, and expects energy usage to triple by 2050. With climate change expected to continue to cause temperatures to rise, more technology solutions to measure and control a building’s energy consumption are needed urgently. Cities around the world are taking a stand, creating new legislation to set aggressive carbon neutral goals and increased government regulation to make sure we reach them.
While it may seem daunting, sometimes the solutions are relatively simple, like adding a new software layer to the hardware that buildings already run on. We recently invested in Software Motor Company and its affiliate in the UK, Future Motors, which developed the world’s most efficient motor, taking motor technology that has existed since the 1800s and adding a software controller to ensure it runs more efficiently and then connecting it to the building system network. We ran two pilots at JLL buildings to test it in action. The results were clear, and SMC customers are seeing an average savings of 50 to 60% in HVAC energy costs compared to standard induction motors.
The application of new technologies in a mature industry is helping to solve century-old problems. It is still early days, but these real estate technologies are starting to disrupt the status quo with time-saving and smart solutions, transforming the commercial real estate industry, and benefiting those who live, shop, and work in these buildings.
