Superdry, the Tokyo-inspired fashion brand, has secured a flagship store at Bluewater in
Superdry is opening a 1,700 sq ft store on the upper level of Bluewater’s Thames Walk, also home to tenants including All Saints, Pringle, Fred Perry, and David and Goliath.
Superdry is part of SuperGroup, which also owns fashion chain Cult.
In addition to Superdry, natural produce fast-food restaurant brand
Jeweller Fraser Hart is also upsizing into an adjacent shop, creating a 2,200 sq ft flagship in Bluewater’s lower Guild Hall.
Julian Dunkerton, founder and chief executive of Superdry and Cult, said: “[Bluewater] is well-established as a premium destination and is highly popular with our growing customer base. As a brand, it complements perfectly our own and is a great addition to our portfolio.”
Russell Loveland, senior asset manager at Lend Lease, added: “Superdry’s commitment to Bluewater reflects our ongoing popularity, success and the strength of the Bluewater brand. Despite the wider economic issues, these are exciting times and we look forward to the opening of what will be a great store.”
DTZ advised Bluewater; Jones Lang LaSalle advised Superdry.
