Superdry has issued a second profit warning in less than two months amid an increasingly acrimonious dispute with its founder.
The struggling fashion retailer, best known for its jackets emblazoned with Japanese characters, said that “unseasonably warm” conditions in November and December had affected sales of its cold weather ranges.
Superdry’s over-reliance on its distinctive jackets, poor currency hedging, investment costs, political and economic uncertainty and volatile consumer sentiment mean that it now expects its full-year underlying profits to be between £55m and £70m. This was a sharp downgrade compared with the market forecast of £87m.
