How cities are using the power of the brand

Google bikes. Photo: Sipa USA/REX/Shutterstock

A city’s image can be made or broken by the calibre of the occupiers it attracts. As global hubs adopt marketing techniques to lure big names from around the world, the battle for the brands is on. The City of London is a 500-year-old super-brand whose status and success is based on the big names that […]