The Scottish capital has 4m visitors a year and six of the top 10 visitor attractions in Scotland are based there.
It is also a festival city, with 12 events contributing £280m to the city's economy in 2015.
The Edinburgh Fringe is the largest arts festival in the world.
Tourism, coupled with its status as the most prosperous city outside London, has also driven the growth of luxury retail.
But what else does the city have to offer investors?
Scroll down and take a look.
Thank you for reading EG
Want to read more? Enjoy a story a week for FREE for one month.