Quintain-owned London Designer Outlet shopping centre in Wembley, HA9, has signed a deal with luxury bath and body brand Rituals to open a store later this month.
The brand has taken 2,434 sq ft on a 10-year lease.
The signing comes on the heels of French Connection opening its 1,919 sq ft store last weekend on a three-year lease.
The new lettings follow LDO’s record-breaking August, with sales rising by 12.5% year-on-year to more than £10m, marking its best sales performance outside of December.
The summer sales in June, July and August hit close to £29m, driven by major events at Wembley Stadium.
Matt Slade, retail director at Quintain, said: “Having a diverse mix of leading international brands who continue to invest in their stores to enhance the shopping experience for customers is why LDO retailers continue to report such strong sales figures.
“To ensure we continue to attract shoppers from across London and beyond, we hope to announce further new arrivals in the coming weeks to both our retail and F&B line ups as we strengthen our position as London’s outlet powerhouse.”
Multi-Realm acted for Quintain.
Image © Chris Winter/Quintain
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