The creators of the brand Here East, Delancey’s sprawling redevelopment of the former Olympic press and media centre at Queen Elizabeth Olympic Park, E20, won top honours at last week’s Property Marketing Awards.
Dn&co and Poke clinched the Grand Prix Award in a tightly fought contest between some of the most innovative campaigns the industry has seen.
Their entry, judged by a panel of leading names in the marketing and creative industries, was singled out for its authenticity.
Presenting the award in front of a 200-strong audience, Master of the Worshipful Company of Surveyors, Graham Chase, said: “The decision by the panel of judges, I am told, was a close call. They even asked the committee if they could award silver and bronze. However there can be only one Grand Prix winner and panellists voted with their hearts for an entry which, as well as being successful, they loved for its authenticity.”
The PMAs celebrate the year’s very best, most effective, and most innovative marketing campaigns around the UK property market.
Dn&co and Poke’s Here East campaign also won the new Best Place-Based Marketing Campaign Award.
Their trophies were matched by the agency Siren, which earned nods for Best London Office campaign for JLL Fund Management and Kato Kagaku’s Aldwych Quarter, and Best Regional Office campaign for SEGRO’s Waterside, Uxbridge.
The awards, now in their 23rd year, were presented by lively BBC Breakfast business presenter Steph McGovern, who opened proceedings by urging guests to hug each other. She clearly revelled in the ensuing awkwardness, though some of the more enthusiastic attendees clambered over their chairs for an embrace.
The PMAs are organised by the Worshipful Company of Chartered Surveyors in association with EG.
Known for being a barometer of changing trends in the industry, the event was this year moved from BAFTA to the larger venue of 30 Euston Square, NW1.
The entry submissions were presided over by author and business adviser Kevin Duncan; Paula Carter of Channel 4; Anne Godfrey of the Chartered Institute of Marketing; Jane Rosier of the V&A; Mat Sears of EE; Mark Bell from Dare; Richard Swaab of Abbott Mead Vickers BBDO; and Julian Robinson, LSE.
Proceeds from the evening support the Chartered Surveyors Training Trust.
• Watch a video of the awards below the list of winners
The winners
Best Marketing Campaign: London Offices
Sponsored by Riverside Capital
ALDWYCH QUARTER – Siren Design
Client: JLL Fund Management for Kato Kagaku
Best Marketing Campaign: Regional Offices
Sponsored by i2 Office
THE LIFESTYLE GURU – WATERSIDE, UXBRIDGE – Siren Design.
Client: Segro
Best Marketing Campaign: Retail, Leisure and Hotels
Sponsored by Hobs Studio
THE CENTRE & ALMONDVALE WEST RETAIL PARK, LIVINGSTON – INVESTMENT MARKETING CAMPAIGN – The Completely Group
Client: Land Securities/Colliers International UK Retail
Best marketing Campaign: Industrial and Logistics
Sponsored by Profile Network
CROSSFLOW – J2
Client: GE Capital Real Estate
Best Research or Annual Report
Sponsored by the Social Stock Exchange
BILFINGER GVA TRADING REPORT
Best Marketing Campaign: Residential – New Build
Sponsored by Park Communications
THE FILAMENTS – Identity Design
Client: Mount Anvil
Commended: VIMTO GARDENS – Cuckoo Design. Client: Muse Developments, Legal & General Property, + the Homes & Communities Agency
Best Marketing Campaign: Residential – Regeneration
Sponsored by United Trust Bank
THE CITY MILLS – L&Q
Commended: THE SAINT MARTINS LOFTS – Bostock and Pollitt
Client: Aquila Holdings
Best Marketing Campaign: Mixed Use, including Regeneration
Sponsored by Octink
SHOWCASING MEPC’S VISION FOR SILVERSTONE PARK – MEPC’s Marketing Team, HMA, Impact, Global, Kirsty Edmonds Photography, MarketMakers, CMC Media.
Client: MEPC
Best Website: Corporate or Project
Sponsored by Investis
KING’S CROSS
Best Place-Based Marketing Campaign
Sponsored by ATCM
HERE EAST – dn&co and Poke
Client: Delancey
Best Corporate Marketing Campaign
Sponsored by RICS
THE CUSHMAN & WAKEFIELD HIGH PERFORMANCE ACADEMY
Commended: JLL GRADUATE RECRUITMENT CAMPAIGN
Best Digital Marketing Campaign
Sponsored by Footprint Media
PRICEDIN – L&Q
In-house Marketing Team of the Year
Sponsored by Navigation
FAMILY MOSAIC
Commended: CLUTTONS
Grand Prix
HERE EAST – dn&co and Poke
Client: Delancey
