Caleb Parker, founder of co-working business Bold, has launched Brave Corporation, a new real estate company that he said “will bridge the gap between office supply and demand to mitigate the rise of stranded assets”.
Brave Corporation will partner directly with investors to reposition entire buildings to meet ESG standards and dynamic customer demand before they risk becoming stranded, said Parker.
The company will strategically target and reposition assets in high-demand markets with space-as-a-service-led asset management strategies.
Parker said the new business was an evolution of the Bold business and part of his drive to make commercial real estate more accessible for entrepreneurs.
He believes a new model is required to restore the future of the traditional office and that Brave is the answer.
Brave Corporation will employ a vertically integrated propco/opco platform, aligning traditional investment, asset and development management a best-in-class operational approach.
“It’s time for office real estate to evolve from static white boxes to a dynamic service-led industry,” said Parker.
The business will be advised by board members including Nella Pang, managing director of Omega Real Estate; Sam Gamble, veteran developer and chief executive of flex valuation software ReturnSuite; Dave Cairns of CBRE; Manuel Conti, former CTO of IWG and chief executive of PONT; and office futurist Antony Slumbers.
Parker’s Bold brand and platform was acquired by NewFlex in 2019 to advance its growth in delivering flex space for landlords on management agreements. While Parker has now stepped away from the NewFlex business, he remains a shareholder in Bold and expects NewFlex to serve as a preferred operating partner for Brave.
Details on Parker’s co-founder and its first capital partners will be revealed soon.
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