Pandora is planning to open up to 10 new stores in Britain and the Republic of Ireland this year.
The Danish jewellery retailer, best known for its sparkly charm bracelets, has 230 stores in the British Isles at present. It opened nine last year.
“Physical retail is here to stay,” said Rasmus Brix, managing director for the UK and Ireland.
Four new shops will be located in London, with more expected to open in the capital in 2024. One of the shops will be in GPE’s 70-88 Oxford Street, W1, development, which is due to open this summer.