Brand consultancy NextBigThing won the top award at last night’s Property Marketing Awards, with TFT Consultants winning the EG Front Cover of the Year Award.
The judges of this year’s PMAs, which are celebrating their 25th anniversary, gave the Grand Prix award to NextBigThing for an ambitious campaign for Paddington Central which involved a barge, yoga pants and a bilge pump. The consultancy also picked up the Best Creative Element and Best Marketing Campaign: London Offices awards.
Also celebrating was TFT Consultants, which won the EG Front Cover of the Year Award. Hundreds of EG readers voted for the 26 November 2016 cover, which featured an image of Nigel Farage and Donald Trump with the cover line: “Here for when your world gets a little more risky”.
Other big winners included SEGRO, which picked up Property Marketing Team of the Year as well as the award for Best Marketing Campaign: Retail, Industrial and Logistics for its Slough Trading Estate campaign.
PMA 2017: THE WINNERS
BEST MARKETING CAMPAIGN: LONDON OFFICES
Sponsored by Stanhope
WINNER: NEXTBIGTHING
Paddington Central
Client: British Land
BEST MARKETING CAMPAIGN: REGIONAL OFFICES
Sponsored by AshbyCapital
WINNER: DS.EMOTION
The Albert Estate, Manchester
Client: LJ Partnership
BEST DIGITAL CONTENT MARKETING
Sponsored by EG
WINNER: MEDIAVISION
Exceptional SEO growth through content marketing
Client: Instant Offices
BEST MARKETING CAMPAIGN: ALTERNATIVE ASSET CLASS
Sponsored by Curlew Capital
WINNER: SURGERY & REDCOW
Canto Court student accommodation rebooking campaign 2017
Client: Realstar Group
BEST CREATIVE ELEMENT
Sponsored by Hobs Studio
WINNER: NEXTBIGTHING
The Brunel Barge marketing suite: Paddington Central
Client: British Land
BEST RESEARCH OR ANNUAL REPORT
Sponsored by Social Stock Exchange
WINNER: LUMINOUS
Annual report and accounts 2016
Client: pphe Hotel Group
BEST MARKETING CAMPAIGN: RETAIL, INDUSTRIAL AND LOGISTICS
Sponsored by Seven Dials
WINNER: SEGRO
Slough Trading Estate
BEST MARKETING CAMPAIGN: RESIDENTIAL NEW BUILD
Sponsored by Park
WINNER: KEY PROPERTY MARKETING
Paintworks Bristol
Client: Verve Properties
BEST MARKETING CAMPAIGN: RESIDENTIAL REGENERATION
Sponsored by Octink
WINNER: PEABODY/FOCUS INTEGRATED/NAVIGATION SUITES
St John’s Way SW11
Client: Peabody
COMMENDED: RUN FOR THE HILLS
The Market Building
Client: Verve Properties
BEST CORPORATE BRAND CAMPAIGN
Sponsored by Luminous
WINNER: ROLAND DRANSFIELD
Venturous Builds
Client: CRL
BEST DIGITAL MARKETING CAMPAIGN
Sponsored by IPSX
WINNER: KEY PROPERTY MARKETING
Paintworks Bristol
Client: Verve Properties
BEST WEBSITE: CORPORATE OR PROJECT
Sponsored by the Howard de Walden Estate
WINNER: CENTRAL BEDFORDSHIRE COUNCIL (REGENERATION AND BUSINESS DIRECTORATE)
Putting central Bedfordshire on the map
BEST PLACE-MAKING MARKETING CAMPAIGN
Sponsored by ATCM
WINNER: BALLYMORE
London City Island
PROPERTY MARKETING TEAM OF THE YEAR
Sponsored by Mayfair Capital
WINNER: SEGRO
COMMENDED: TOWEREIGHT
GRAND PRIX
Sponsored by the Worshipful Company of Chartered Surveyors
WINNER: NEXTBIGTHING
THE JURY
- Jury chair: Thomas Brown, founder, ThinkStuff
- Mark Bell, Chief experience officer, OLIVER Agency
- Simon Daggett, cice president, global head of marketing, DHL Global Forwarding
- Emma Hill, group head of brand and sponsorship, Royal London
- Freddie Hospedales, global head of marketing, ERM
- Markus Kramer, partner, Brand Affairs AG
- Freddie Ossberg, founder and chief executive, Raconteur Media
- Julian Robinson, director of estates, London School of Economics
- Jane Rosier, head of marketing, V&A
To send feedback, e-mail damian.wild@egi.co.uk or tweet @DamianWild or @estatesgazette
