WIRED Retail 2016: A new online delivery platform could boost physical sales for retailers in the UK and help keep the high street afloat.
NearSt is a local e-commerce platform that makes it faster and easier to buy from shops on the high street rather than order online.
The platform offers retailers the opportunity to bring their in-store inventory online, and offer it to nearby customers.
Shoppers then order and pay online, and the product is then ready for in-store collection or delivery within the hour.
Speaking at the 2016 WIRED retail conference, NearSt founder Nick Brackenbury said: “We do not think it is about getting products from a warehouse faster and faster, but putting products where people are, where they want to buy them. It involves the shop. The next big innovation is having products where customers are already the moment they actually want it.”
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