The theme of day two of MIPIM was definitely brand.
Across all of EG’s big discussions the need for cities to harness their identity to attract investment, occupiers and talent was raised.
Cities need to focus on showcasing what they are good at, not on competing with each other, said EG’s first panel of the day.
But it wasn’t just about cities’ brands on day two, delegates – particularly those from the UK – were also working their own personal brands, delivering a pop of colour and personality among the blue suits.
