John Lewis wants its department stores to become ‘experience playgrounds’, where shoppers can lounge in rooftop orchards or hone their barista skills.
The retailer has spent £3m converting its Southampton store into a new concept shop with seven ‘experience playgrounds’, an upmarket rooftop farm shop, bread baking and pasta making in the Waitrose cookery school, and classes by interior designers.
If the concept is successful John Lewis wants to roll it out nationwide.
