InterContinental Hotels has promised to “up its game” as a battle with blue-chip rival Whitbread erupts in Germany.
The global hotel powerhouse views the country as one of a handful of “strategic markets”. But it faces growing opposition from its FTSE 100 peer. Whitbread boss Alison Brittain has vowed to “stamp across Europe” with Premier Inn; and Germany is her primary growth target.
Premier Inn, Britain’s biggest hotel chain, wants to quickly replicate its success abroad. It is aiming to establish itself as one of Germany’s biggest hotel firms, where it is aiming to have 33 hotels with 6,000 by 2021.
