Britain’s biggest estate agent Countrywide has thrown its weight behind a new property portal which is seeking to topple the duopoly of Rightmove and Zoopla.
Rummage4Property has received support from Countrywide, as well as 30 other estate agency groups and some of the largest London-listed housebuilders, such as Barratt Developments and Persimmon, all of which have agreed to list their properties on the site.
In launching in the UK, expected next year, Rummage4Property will be competing with giants Rightmove and Zoopla, which dominate the property portal space. According to Rightmove’s most recent annual report, it holds more than 70% of the market, while Zoopla has a 20% share.
