Galliard Homes has generated £50m in off-plan sales through the sale of flats located above a Crossrail station.
Tottenham Court Road West Soho is a £140m scheme of 92 premium flats on Oxford Street, WC1, at the corner of Dean Street, above Tottenham Court Road’s Crossrail interchange.
Buyers include owner occupiers, investors and parents buying “study-pads” for their student children.
During the launch, Galliard Homes released 81 apartments at TCRW Soho for sale at prices starting from £899,000. The launch consisted of a series of sales events attended by more than 500 people, organised by Galliard Homes in conjunction with Savills and One Global.
More than 30 flats (almost 40% of the released stock) sold off-plan at prices of up to £2,278 per sq ft.
Designed by architectural practice Hawkins\Brown with specification and interior design by Argent Design, TCRW Soho will provide 74,675 sq ft of residential accommodation and 9,939 sq ft of retail space.
Scheduled for completion in summer 2022, the development will comprise two contrasting new buildings, one art deco and the other Georgian-inspired in style.
Studios start at £975,000; one-bedroom apartments at £1.49m; two-bedroom apartments at £1.69m; and three bedroom apartments from £2.4m.
To send feedback, e-mail anna.ward@egi.co.uk or tweet @annaroxelana or @estatesgazette
