As Debenhams and House of Fraser struggle to survive on the high street, their nimble rival in the fashion stakes, Primark has demonstrated its faith in bricks and mortar.
The affordable fashion retailer chose Birmingham to host its biggest store so far, above and right, covering 161,000 sq ft over five floors, with a Disney-themed café, a barber’s shop and beauty studio.
Thousands of people turned up for the opening of the new site, which is four times the size of Primark’s old home round the corner.
The FT reports that the value-focused fashion retailer owned by Associated British Foods, is considering click-and-collect services in what would be its first tentative foray into online retailing.