The shortlist for the 2015 Property Marketing Awards has been unveiled.
Now in their 23rd year, the PMAs, organised by the Worshipful Company of Chartered Surveyors and Estates Gazette, reveal the most creative industry campaigns.
Lead judge Kevin Duncan, a business adviser and best-selling author, said: “Stand-out entrants showed smart thinking and proof their campaigns worked.”
He deliberated over entries with co-judges Paula Carter of Channel 4, Anne Godfrey of the Chartered Institute of Marketing; Jane Rosier of the V&A; Mat Sears of EE; Mark Bell from Dare; Richard Swaab of Abbott Mead Vickers BBDO; and Julian Robinson, LSE.
The winners will be announced at a glittering ceremony on the evening of 25 June at 30 Euston Square, hosted by broadcaster and business correspondent Steph McGovern. Get your tickets at: www.propertymarketingawards.co.uk
PMA 2015 shortlist
Best Marketing Campaign: London Offices
Sponsored by Riverside Capital
20 Fenchurch Street: Stepladder for Canary Wharf Group and Land Securities
LSQLONDON: Take Flight: Sectorlight for Core
Aldwych Quarter: Siren Design for JLL Fund Management for Kato Kagaku
.
Best Marketing Campaign: Regional Offices
Sponsored by i2 Office
Winnersh Triangle Business Park: Siren Design for Patrizia
The Lifestyle Guru – Waterside, Uxbridge: Siren Design for SEGRO
No 1 Whitehall Riverside: Knight Frank for NFU Mutual
.
Best Marketing Campaign: Retail, Leisure & Hotels
Sponsored by Hobs Studio
Lifestyle Retail: Siren Design for the Crown Estate
The Centre & Almondvale West Retail Park, Livingston – Investment Marketing Campaign: Completely Group for Land Securities
.
Best marketing Campaign: Industrial and logistics
Sponsored by Profile Network
Crossflow: J2 for GE Capital Real Estate
Origin: J2 for SEGRO
.
Best Research or Annual Report
Sponsored by the Social Stock Exchange
PPHE Annual Report: Luminous for PPHE Hotel Group
Knight Frank: Global Cities, The 2015 Report: Knight Frank
Bilfinger GVA Trading Report: Bilfinger GVA
Arcadis: Sustainable Cities Index: EC Harris
.
Best Marketing Campaign: Residential – New Build
Sponsored by Park Communications
Barts Square: me&dave for Helical Bar
Westmount – People’s Park, St Helier: Craven Property for Dandara
The Filaments: Identity Design for Mount Anvil
Vimto Gardens: Cuckoo Design for Muse Developments, Legal & General Property and the Homes & Communities Agency
.
Best Marketing Campaign: Residential – Regeneration
Sponsored by United Trust Bank
The City Mills: L&Q
The Saint Martins Lofts: Bostock and Pollitt for Aquila Holdings
Elephant Park: Lend Lease
.
Best Marketing Campaign: Mixed Use, including Regeneration
Sponsored by Octink
Nova Place-Making launch campaign: Bostock and Pollitt for Land Securities
Showcasing MEPC’S vision for Silverstone Park: HMA for MEPC
.
Best Website: Corporate or Project
Sponsored by Investis
King’s Cross: Argent
Silverstone Park, a global destination for high-performance and motorsport cluster: HMA for MEPC
Fabrica: Bostock and Pollitt for A2 Dominion New Homes
Cluttons: Cluttons
.
Best Place-Based Marketing Campaign
Sponsored by ATCM
Here East: dn&co for Delancey
Basing View: Repositioning Basingstoke: Siren Design for Basingstoke & Dean Borough Council and Muse Developments
.
Best Corporate Marketing Campaign
Sponsored by RICS
JLL graduate recruitment campaign: JLL
Cluttons – repositioning the oldest name in surveying: Cluttons
The Cushman & Wakefield High Performance Academy: Cushman & Wakefield
Haslams: Time for Change: TLGD (Looking Glass Creative Communications) for Haslams
.
Best Digital Marketing Campaign
Sponsored by Footprint Media
Cardboard virtual reality glasses – 1 Queen Caroline Street, Hammersmith: Siren Design for Landid and Brockton
L&Q – Pricedin: L&Q
Colliers #capitalbest – showcasing an unrivalled London office market team: Colliers International
.
In-House Marketing Team of the Year
Sponsored by Navigation
Family Mosaic
Galley Properties
Cluttons
