British Land has held its first virtual building launch with a lockdown stream to promote 100 Liverpool Street, EC2.
Agents were invited to tune in as a team of British Land executives, including chief executive Chris Grigg, took them on a tour of the building, which is due to complete in the coming months.
“I don’t think it is possible to be part of this launch without reflecting a little bit on the events of the last few months and all the speculation that there has been on the future of work and how offices are going to be,” Grigg said in a pre-recorded introduction from the building’s roof terrace.
“What it feels like here is that we have precisely the sort of space that will be highly relevant in the future.”
In a live stream from the 10th floor – the only part of the building yet to be leased by letting agents CBRE and JLL – British Land head of leasing Mike Wiseman described 100 Liverpool Street as “a new benchmark for British Land offices in London”. The inclusion of more than 90,000 sq ft of retail makes it “our first truly mixed-use building”, he added, and its focus on sustainability – the building will be net zero on completion – is “shaping the way we deliver our developments in the future”.
Office tenants signed up to move into the building include law firm Milbank, Japan’s Sumitomo Mitsui Banking Corporation Europe and corporate finance advisory firm Peel Hunt – with space also given over to Storey, British Land’s flexible office space arm.
“I see this moment as the culmination of the first phase of the reinvigoration of Broadgate,” Wiseman said. “In late 2016, we committed to three buildings – 135 Bishopsgate to the east, 1FA [Finsbury Avenue] to the west and 100 Liverpool in the heart of Broadgate. That’s 1m sq ft of workspace. In that time we have welcomed 50 new [office] customers [across the campus], many of those from sectors that wouldn’t have traditionally looked at Broadgate.”
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