BAME in Property rebrands to PREACH Inclusion

BAME in Property, run by former EG Rising Star Priya Aggarwal-Shah, has become PREACH Inclusion. The change in name to PREACH, which stands for “promoting race, ethnicity and cultural heritage”, is part of the organisation’s evolution in terms of services and scope. PREACH Inclusion will not only promote racial, ethnic and cultural diversity across the built environment but will also support the sector in moving towards greater intersectional inclusion.  Over the past 18 months, what was BAME In Property has expanded to include race workshops and creative content around faith and religion, as well as insights into identity and cultural heritage. PREACH Inclusion will grow this, exploring workshops on identity and cultural intelligence. The new name and brand also acknowledges that the term BAME (Black, Asian and Minority Ethnic) can be insufficient when it comes to describing individual ethnic groups. Born out of dialogue and debate with many in the industry, Aggarwal-Shah said the new name reflected the views of those who do not identify as “BAME” and are keen to see the sector move away from this controversial term.  “BAME in Property is something I have been so proud of,” said Aggarwal-Shah, “but in recent years we have seen first-hand a greater interest in anti-racism, and people using ethnicity and cultural heritage as a mode of identification. Our new name, PREACH Inclusion, reflects our desire to do more, to have a greater impact and to recognise that personal identity can come not just from race, but through the intersection of race, ethnicity and cultural heritage.”  She added: “We know that talking about race, ethnicity and identity can, for many, be daunting. Our mission is to act as the industry’s critical friend and guide – and to be disruptive when needed. Why? Because ultimately inclusive corporate workplaces deliver diversity of thoughts – which in turn breeds greater innovation, creativity and more successful places. Through tailored services, creative analogies and strategic advice, we’re helping companies embrace inclusion as a key part of their overall company strategy – not just an afterthought.” Aggarwal-Shah launched BAME in Property in 2018. She left her job in communications to focus on the organisation full time in summer 2022. Image © Raj Gedhu