MAPIC 2015: Arabian Centres, developer and operator of shopping centres in Saudi Arabia, today launched a campaign at MAPIC to promote the Kingdom of Saudi Arabia (KSA) as a prime market for international retailers seeking to enter or expand into the Middle East.
The campaign, called the KSA Advantage, will promote a series of events, materials and discussions in the next 12 months.
Saudi Arabia is the Middle East’s wealthiest economy, with a GDP of US$746.2bn (£490bn), and is the region’s largest retail market, with listed retailers’ sales rising by 12% in 2014.
Overall consumer spending in the country leapt by 18% year-on-year in August, despite lower oil prices, while cash withdrawals from automated teller machines in Saudi Arabia were up by 11% year-on-year.
Announcing the campaign at MAPIC in Cannes, Arabian Centres chief executive Simon Wilcock said: “The KSA Advantage is a call to action for international retailers who want to expand into one of the highest-growth retail markets not just in the Middle East, but anywhere in the world today.
“We have launched the campaign at MAPIC to raise the debate on why Saudi Arabia should be part of every international retailer’s growth plans.”
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