Great Portland Estates, Peabody and L&Q are among the organisations to have bagged multiple shortlistings in this year’s Property Marketing Awards.
The three companies are each shortlisted twice, as is EcoWorld Ballymore. The winners will be revealed by rugby star Matt Dawson at a ceremony on 23 June at 30 Euston Square, NW1.
Organised by the Worshipful Company of Chartered Surveyors and Estates Gazette, the awards celebrate innovative and creative marketing campaigns across the UK property industry. This year’s event will also see the Estates Gazette Front Cover of the Year award presented.
PMA jury chair Thomas Brown said: “In the real estate industry, the marketers are in the minority. Having good work and smart thinking recognised independently, through a robust judging and shortlisting process, is really powerful.
“We are excited about the shortlist. Some of the best things we saw were where they had started with the customer, understanding the motivations, challenges and aspirations of the audience they were trying to engage with.”
PMA 2016 shortlist
Best Marketing Campaign: London Offices
Sponsored by Stanhope
• One Queen Caroline Street, Hammersmith – Siren Design / Client: Landid
• Verde SW1 – Kimpton Creative / Client: Tishman Speyer
• The Leadenhall Building – The Next Big Thing / Client: British Land & Oxford Properties
Best Marketing Campaign: Retail, Industrial and Logistics
• Westway, Park Royal – J2 / Client: SEGRO
• LEDP (Leicester Distribution Park) – J2 / Client: Blackrock & Graftongate
Best Research or Annual Report
• Global Cities 2016 – The Design Surgery / Client: Knight Frank
• The Big Book of Realm Research and Insight – Realm
• Midsummer Retail – Colliers
Best Marketing Campaign: Residential – New Build
Sponsored by Park Communications
• One Nine Elms Brand Campaign – Politt & Partners / Client: Dalian Wanda Group Co Ltd
• Wardian London Launch – The Communication Group / Client: EcoWorld Ballymore
Best Marketing Campaign: Residential – Regeneration
Sponsored by Social Stock Exchange
• Hunt’s Paper Factory – Run for the Hills London / Client: Verve Properties
• Royal Albert Wharf – Marketing is Key / Client: Notting Hill Sales
• Television Centre – dn&co / Client: Stanhope
• The Colyer – Silk Road / Client: Aviva Investors
Best Marketing Campaign: Mixed Use, including Regeneration
Sponsored by Octink
• London City Island – The Communitcation Group / Client: EcoWorld Ballymore
• The Lexicon Bracknell – Portland Design / Client: BRP
• Rathbone Square – Great Portland Estates
Best Website: Corporate or Project
Sponsored by Investis
• Here East – Poke / Client: iCity
• Peabody Sales Website – Peabody
• Douglas & Gordon Website – Athlon / Client: Douglas & Gordon
Best Place-Based Marketing Campaign
Sponsored by ATCM
• Harley Street Medical Area – HDWE / Client: Howard De Walden Estate
• Elmsbrook – Identity Design / Client: Fabrica
• Rathbone Square – Great Portland Estates
Best Digital Marketing Campaign
• PricedIn: Learning, Living, Belonging and Future – L&Q
• Here East Social Media Marketing – Poke / Client: iCity
In-House Marketing Team of the Year
Sponsored by FTI Consulting
• L&Q
• Pocket Living
• Fusion Residential
• Cluttons
• Peabody
Estates Gazette Front Cover of the Year
• CBRE Global Investors LGBT
• Cluttons, Next Big Thing
• Euro Car Parks
• Knight Frank
• Malcolm Hollis
2016 PMA Judges
Thomas Brown: jury chair. Author, speaker and consultant. Former CIM marketing director
Mark Bell, strategy partner, Dare
Simon Daggett, global marketing director – DHL, Global Forwarding
Duncan Daines, group chief marketing officer, Gama Aviation plc
Markus Kramer, partner, brand marketing consultant
Freddie Ossberg, founder and managing director, Raconteur Media
Julian Robinson, director of estates, London School of Economics
Jane Rosier, head of marketing, V&A
Anastasia Roumelioti, head of marketing, Hawes and Curtis, signature blogger Huffington Post
